AI Insights · Timothy · July 2023
Top 5 Music and Audio Apps on Unified Platform in Africa Q2 2023
In Q2 2023, the top music and audio apps in Africa showed varied performance trends in downloads, revenue, and active users, with Apple Music and Spotify leading the pack.
The second quarter of 2023 revealed interesting trends in the performance of the top music and audio applications in Africa. Based on data from Sensor Tower, here's a detailed look at the performance metrics for Apple Music, Spotify: Music and Podcasts, Anghami: Play music & Podcasts, Pocket FM: Audio Series, and Deezer: Music & Podcast Player.
Apple Music from Apple saw a fluctuating revenue trend, peaking at around $14K in the last week of June. Weekly downloads remained strong, reaching approximately 57K by the end of the quarter. The app also maintained a steady increase in active users, culminating in about 440K weekly active users.
Spotify: Music and Podcasts from Spotify AB experienced a significant rise in weekly revenue, peaking at nearly $9.4K by the end of June. Downloads were robust, with numbers oscillating around 500K weekly. Active users showed a consistent upward trend, reaching over 5.4M by the end of the quarter.
Anghami: Play music & Podcasts from Anghami Technologies exhibited a mixed revenue trend, peaking at approximately $33K in late April. The app's weekly downloads fluctuated, reaching about 62K by the end of June. Weekly active users saw a steady increase, hitting just over 2M by the end of the quarter.
Pocket FM: Audio Series from Pocket FM Corp. showed a consistent rise in revenue, peaking at roughly $9.1K in the last week of June. Downloads varied throughout the quarter, ending with around 19K weekly downloads. The app’s active users also increased, reaching approximately 62K by the end of June.
Deezer: Music & Podcast Player from Deezer Music displayed a fluctuating revenue trend, peaking at around $11.8K in late June. Weekly downloads varied, stabilizing at approximately 8.2K by the end of the quarter. Active users saw a slight decline, ending the quarter with around 273K weekly active users.
These insights from Sensor Tower reveal the dynamic nature of the music and audio app market in Africa. For more detailed data and insights, visit Sensor Tower.